Position: Book Marketing Specialist
Location: 1 King George’s Ave, #05-00 REHAU Building, Singapore 208557
Employment type: Part-time
About Us
Impact Investment Exchange (IIX) is a pioneer in the global impact investing movement, dedicated to reshaping
finance for sustainable development with a focus on gender equality and climate action through capital
mobilization and data-based solutions. For over a decade and a half, we’ve been building the sustainable investing
market, from establishing the world’s largest crowdfunding platform for impact investing (Impact Partners™),
operating award-winning enterprise technical assistance programs, creating innovative financial products such as
the Women’s Livelihood Bond™ Series, (listed 6 bonds in the public market with zero credit default) and
establishing an Impact Institute and Research & Advisory.
Job Description
IIX is looking to hire an experienced Book Marketing and Publicity specialist.
This specialist will be responsible for developing and executing comprehensive marketing strategies to promote
and sell The Defiant Optimist book, written by Prof. Durreen Shahnaz, IIX’s Founder and CEO, across various
platforms. The candidate will work closely with IIX marketing team and the author (the CEO) to ensure maximum
exposure and engagement with target audiences. The Book Marketing and Publicity specialist will also be
responsible for working closely with the book’s publishers to ensure that the book reaches its target sales goals.
Key Responsibilities
1.Marketing Strategy Development:
• Collaborate with IIX marketing team to develop effective marketing strategies tailored to each book’s
target audience, genre, and objectives.
• Research market trends, competitor strategies, and reader preferences to inform marketing plans.
• Apply for awards across various markets
2. Digital Marketing:
• Manage digital marketing campaigns across platforms such as social media, email, websites, and online
advertising.
• Create engaging content for social media platforms to generate buzz and drive book sales.
• Utilize SEO techniques to improve book visibility and search rankings.
Maintain and update The Defiant Optimist website
3. Content Creation:
• Develop compelling written and visual content, including book descriptions, blog posts, graphics, and
videos, to promote books and engage readers.
• Coordinate with author to create promotional materials such as author interviews, book trailers, and
behind-the-scenes content.
• Public Relations:
• Build and maintain relationships with media outlets, book bloggers, influencers, and reviewers to secure
coverage and reviews for books.
• Pitch stories, press releases, and author interviews to relevant media contacts to generate publicity.
4. Event Management:
• Plan and coordinate book launch events, author signings, book tours, and virtual events to increase book
visibility and sales.
• Collaborate with bookstores, libraries, and event organizers to schedule and promote author appearances
and book-related activities.
• Keep close relationship with the book publishers in India and the US.
Qualifications
- Bachelor’s degree in Marketing, Communications, English, or a related field.
- Proven experience in book marketing, preferably in the publishing industry.
- Strong written and verbal communication skills.
- Creative thinker with a passion for storytelling and literature.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.
- Excellent organizational and project management skills, with the ability to multitask and meet deadlines.
- Knowledge of current trends in publishing, book marketing, and consumer behavior.
Benefits
Career development opportunities
How to Apply
Please submit your latest resume with a cover letter outlining your experience and share
examples of previous PR, marketing, or publicity work in publishing that you have done earlier to apply42dd1c790c37@iix-global.breezy-mail.com
The engagement will start with 2 full days per week for the initial 2 months
For more information about our company and other career opportunities, please visit our website