Position: Head of Content Marketing
Location: Gibraltar
Employment type: full time
About Us
Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 140 Xapiens that work remotely from 40+ countries around the world. we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow. We are committed to changing the way things are done.
Job Description
The Head of Content Marketing, reporting into the VP of Marketing, will play a crucial role in developing and executing Xapo Bank’s content strategy to drive brand awareness, engagement, and ultimately, conversions.
Key Responsibilities
- Develop and implement a comprehensive content marketing strategy that aligns with the company’s growth objectives and brand positioning.
- Lead SEO efforts to increase visibility and organic search rankings, collaborating closely with web developers.
- Manage content production across various formats including blogs, white papers, video, and social media, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
- Oversee the editorial calendar and ensure content is scheduled, produced, and published in a timely manner.
- Analyze content marketing data and SEO performance to continually refine strategies and tactics, maximizing effectiveness and ROI.etc.
Qualifications:
- At least 10 years of experience in a similar role spanning content and organic marketing
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.
- Proven experience in content marketing and SEO, with a strong track record of enhancing organic search and engagement.
- Strong analytical skills with an ability to interpret data to make informed content decisions.
- Exceptional writing and editing skills, with a keen understanding of what resonates with target audiences.
Benefits:
Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best – from books to conferences, you’ll get a yearly budget for your individual learning and development goals.
For more information about our company and other career opportunities, please visit our website